About

Hello and welcome to my blog.  My name is April Watkins and I am a columnist, editor and public relations/communications consultant. I launched this blog, WHY IT MATTERS, Decoding the Political Chatter, in order to expand on my weekly column of the same name and encourage debate on important issues in our country and local communities.    

In 2000, I founded a full-service, boutique PR firm, which provides a specialized approach for clients seeking strategic and individually focused plans for their businesses or image/brand enhancement.  In 2001, I was honored to spearhead the launch of the award-winning American Spirit Magazine, serving as its executive editor for nearly four years.  In addition, I have been a contributing editor for several trade and organizational periodicals.   Most recently I have worked closely with NumbersUSA, A D.C. based organization that promotes limits to America’s out-of-control immigration problem. 

Greeting President Clinton

Over the past 20 years I have worked with various companies, clients and individuals to create appropriate communications, manage brands and images, and deliver effective messages to their target audiences.  My experience ranges from the entertainment industry to Wall Street to government.  I have worked closely with The White House and several Cabinet departments (such as the Department of Homeland Security, the Department of the Interior, and Department of Defense) on several projects.   

Watkins with President Bush

I hope you will enjoy reading my opinions and will share your thoughts on the issues discussed in this blog.  America is a land of many people and many opinions.  We are lucky to live in a country that gives us freedom of speech.  I encourage you to use that freedom guaranteed to you to express your views on important issues in your community. 

ALW